Startups
From an idea to something real users can break, without burning the runway.
We are founders. We have built products that found customers and products that did not, and the difference was rarely the code. What a startup buys from us is the discipline to ship the smallest honest version and to read the result truthfully.
What goes wrong
- A year of building before anyone outside the team sees it
- An agency that ships the brief and disappears at launch
- Technical decisions early that cost a rewrite at the first sign of growth
- No instrumentation, so nobody can tell whether it worked
What we do about it
Smallest honest version
The least product that tests the idea with real users — not a prototype that cannot take money.
Boring, durable choices
A stack that a future team can hire for, and a data model that survives the first scale-up.
Instrumented from day one
Events and funnels in the first release, so the decision after launch is based on evidence.
A team that stays
We run the product with you after launch, which is when the real questions arrive.
Questions
Do you take equity instead of fees?
Ask. We have our own products to run, so our capacity for equity-only work is limited and we will be straight about it rather than stringing it out.
Can you work with a non-technical founder?
Yes. You will get plain answers, and we will tell you when an idea is expensive for a reason you have not been told.
Services behind this
Let’s build aproduct thatlasts.
Whether it’s a first product or an established platform, we bring the research, the design and the engineering.